How Will Luxury Hotels Change Downtown Austin?

Two new luxury hotels are coming to Downtown Austin. The 2,000+ hotel rooms that will come online by 2015 are good news for SXSW revelers, the convention economy and are of uncertain value to nearly everyone else.

The Fairmont Austin. Courtesy of Gensler Architects.

Mayor Lee Leffingwell had been pressing for the two convention hotel, along with the existing 800-room Hilton Austin, saying more hotel rooms are needed to make full use of the expanded Austin Convention Center and to help Austin attract more — and bigger — conventions.

The Fairmont Austin
Fairmont Hotels & Resorts is expected to break ground on a new, 50-story, 1,000-room luxury hotel in early 2013. The $350 million project will be at the site of what is now a surface parking lot located on East Cesar Chavez and Red River Streets near the Austin Convention Center.

The hotel will stand at 50 stories, and at 580 feet tall, it will be the second-tallest building in Austin’s skyline when it opens for business in 2015. (after the 56-story Austonian). Fairmont operates another Texas hotel in Dallas, The Fairmont Dallas, its only other location in the state.

The JW Marriott Austin. Photo courtesy of White Lodging.

JW Marriott Austin
Development on the 33-story, 1,000-room JW Marriott is expected to begin this month. The hotel will be replace an existing parking lot on Congress Avenue and Second Street two blocks from the Austin Convention Center. It’s expected to open in 2015.

What’s next
Will Austin become another soulless convention city?

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About Zac Macinnes
#studyabroad champion at @TrinityCollege. Austin native. Connecticut address. Global perspective. #Bikes, #politics, #intled, #transit, day trips & far-flung adventures.

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